12th Annual Steinhoisting Challenge with Sam Adams & Columbus Day Wknd Schedule!

Since 2014, it’s been tradition for us and the Boston Beer Company to pair up on Columbus Day Weekend and host a Stein Hoisting Challenge.  What is this challenge?  Boston Beer brings glass steins and fills them up with Boston beer and the contestants (women & men) hold the steins with their arms straight out for as long as they possibly can. Top male & female longest times win a German stein, a Bentley’s $100 gift card and swag!  It’s highly competitive, any time over 2 minutes gets in that range, and fun at the same time!