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Advertisement for the Samuel Adams Stein Holding Challenge event on October 10.

12th Annual Steinhoisting Challenge with Sam Adams & Columbus Day Wknd Schedule!

8th Annual Steinhoisting Challenge with Sam Adams & Columbus Day Wknd Schedule!

Since 2014, it’s been tradition for us and the Boston Beer Company to pair up on Columbus Day Weekend and host a Stein Hoisting Challenge.  What is this challenge?  Boston Beer brings glass steins and fills them up with Boston beer and the contestants (women & men) hold the steins with their arms straight out…

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